Marketing Overview

Generate Demand

The selling process starts before a customer enters your store and continues long after they leave.

  • Personalize your customer experience by segmenting your clients and running targeted campaigns. Use coupons to incentivize store traffic and create promotion codes to track success.
  • After running the campaigns, measure their reach and impact on sales. Does your marketing strategy work? Do you need to adjust and tweak the incentive to ensure you’re as profitable as possible?

Read through the Marketing section to learn more about how to use RICS to help you execute your marketing strategy.

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