A successful selling strategy combines people and technology. Today’s consumers are in the driver’s seat of their shopping experience and it’s up to retailers to be selling to consumers when, where and what they want to be sold.
Selling isn’t just about ringing sales anymore – it’s about managing customer data, using past sales data to make decisions, using data to identify missed sales opportunities, running promotions to engage customers, and implementing loyalty programs to retain them.
Your sales plan should include:
- Collecting and using customer data to market your business
- Analyzing real-time sales performance through dashboards and reports
- Selling on multiple channels